Marketing to the Nuclear Family

I n “The Millionaire” the appeals to logos are definitely not as dominant and blatant as ethos and pathos, as the whole cartoon was based off of a fictional and exaggerated expression of American capitalism. There are however certain instances found in the cartoon still do stand out and add meaning to its understanding and effect. During the beginning of the cartoon, as the lady’s money was being divided out, her lawyer spewed a bunch of big numbers from his mouth. This is the depict to the audience the sheer amount of monetary assets the lady had to be handed down. In addition to that, the narrator of the cartoon to an extent uses deductive reasoning to show the corruption in American capitalism. One premise being made since the beginning of the cartoon revolves around the idea that in a capitalist society one could do anything with money. With that said, the millionaire lady who suddenly passed away entrusted all of her assets to her unnamed bulldog, resulting

When Marvel decided to turn Captain America from a comic into a TV show, they did so at the perfect time given the growing tensions between the United States and the Soviet Union. Although the two countries had been allies in the past, once the Truman Doctrine was announced, conflict began. When the Soviet Union began to spread Communism to neighboring countries, the U.S. felt threatened which led to a nuclear arms race between the U.S. and the Soviet Union. Because of this, U.S. nationalism became more prevalent and many people started to show increased signs of patriotism. By making Captain America a superhero for the free world, it gave all the patriots a figure to rally behind. In the show, Captain America’s enemy is a red skinned man named “ The Red Skull ” who is later revealed to be a general of the Nazi Party and a close friend of Adolf Hitler. World War II preceded the show but the country was still in disbelief about the inhumanity of the Nazi Party and so by including

When Marvel turned Captain America into a TV show, their target audience was mostly young, teenage boys. Since many kids had not grown up and were still small, they made the main character, Steve Rogers , a scrawny patriot who was unable to enlist due to his size. This helped shape their audience because many of the kids probably also wanted to enlist but were too young or too small. By making Steve Rogers related to them, it allowed them to live vicariously through the show which made it more popular. Another way that the writers shaped their audience is by including patriotic colors throughout the show. The colors of Captain America’s uniform are red, white, and blue, just like the colors of the action words such as “BAM” and “KAPOW” are. An other way they designed the show to appeal to a certain audience is by having the show during the middle of the war. Since the show was made when there was high tension between the United States and the Soviet Union , many young men wanted to

The success of the Captain America comic series and the rise in popularity of television during the 1950s, Marvel decided to turn the popular comic into a reoccurring television show. In the first episode of the show, Steve Rogers, a patriot who was too scrawny to enlist, drank a concoction that turned him into a super soldier that fights for the free world. His costume is composed of the colors red, white, and blue , which are also the colors of the American flag. This appeals to patriots because he is wearing the colors of their country. Marvel also tries to appeal to the average citizen when they introduce Captain America’s sidekick, Bucky . Bucky is a soldier who is stationed at the same base as Steve Rogers. One night, he walks in on Rogers changing from his Captain America outfit and so he joined Captain America in fighting crime. This appeals to the common citizen because it could have been anyone stationed at that base that became his sidekick. The music that Marvel chose f

T he pathos or emotional appeal to this cartoon vary greatly, as it starts off sad, then goes on to being humorous, and closes off with a fearful note. The narrator effectively appeals to the emotions of younger children despite occasionally giving off negative emotions, for that the whole cartoon revolves around a humorous and unrealistic nature.  The opening scene appeals to sadness as the harmless old lady dies suddenly, but almost immediately relieves of that as the cartoon depicts her bulldog acquiring all of her riches. For the most part of the cartoon, the narrator revolves it around a rather light, humorous, and fictional appeal for the children as it shows the dog living like a king everyday. The exaggerated images and eccentric speech and movements allow the cartoon to be more engaging with a young audience. The scenes starring the king bulldog is not merely an appeal to emotion, but it also gives off a critical vibe as it implies that with American capitalism , any

Marvel Comics wanted a hero who could stand up for our country and make the people proud to be American in a time of crisis and peril. For them, it was Captain America. They were able to make him fight against enemies based on of real-world problems/enemies, while still incorporating elements of imagination and exaggeration, for example, one of his enemies that he fought during the 1960's was the threat of the " Madbomb " specifically the "big daddy" version which could affect the entire country if it went off, making everyone act insane. The creators also tried to make him more relatable to the common American Citizen, wanting to enlist in the army as soon as he got the chance, but he was not physically fit, was too short, too skinny, and even failed his eye exam. But it didn't bring him down and tried anything in order to join the fight, which is where he got his powers when he was put in life-threatening conditions, in order to push his body to the limit,