Skip to main content

How " The Millionaire" gets our Emotions

T
he pathos or emotional appeal to this cartoon vary greatly, as it starts off sad, then goes on to being humorous, and closes off with a fearful note. The narrator effectively appeals to the emotions of younger children despite occasionally giving off negative emotions, for that the whole cartoon revolves around a humorous and unrealistic nature. 





The opening scene appeals to sadness as the harmless old lady dies suddenly, but almost immediately relieves of that as the cartoon depicts her bulldog acquiring all of her riches. For the most part of the cartoon, the narrator revolves it around a rather light, humorous, and fictional appeal for the children as it shows the dog living like a king everyday. The exaggerated images and eccentric speech and movements allow the cartoon to be more engaging with a young audience. The scenes starring the king bulldog is not merely an appeal to emotion, but it also gives off a critical vibe as it implies that with American capitalism, anyone, even an animal can live in luxury as long as they have the money. The pathos appeal extends even further towards the end of the cartoon, when there was a peace protest, the bulldog and its other wealthy friends during into demons, inducing a hint of fear in the audience, especially the children. This fear correlates with the idea that rich capitalists want nothing else but their own satisfaction, going as far as turning into raging demons when something seems to be in their way of comfort and luxury. 


Written by Zhifeng ( Jeffrey) Wan

Comments

  1. As the cartoon appeals to the emotion of children in hopes to influence them to view capitalism negatively, how would a cartoon positively portray communism? I agreed with your point of the demonic and satirical portrayal of capitalism that appeals to the audience's emotion. Playing on the use of fear of children is a very important facet of the cartoon that contributes to the depiction of capitalism. Also, I believe the biggest appeal to emotion is the humor, in the form of a fictional depiction of a capitalist society, used throughout the the cartoon, which could've been stressed more.

    ReplyDelete
  2. While the cartoon is relatively effective in using humor, I still find it strange that they try to influence children with such negative emotions. Do you think America does a better job of influencing them? The use of superheroes was very popular during the cold war, and they all influenced children by having them fight and win against bad guys (usually communists). The emotions associated with superheroes are definitely more positive, and you are always rooting them on. Many children even wanted to be superheroes in order to defeat communists. Would this also have worked on Russian children, or are the cultural differences too great to have the same effect?

    ReplyDelete
  3. I think your analysis of instilling fear of capitalism into young children is very good but why do you think they used negative emotion instead of positive ones like Capitan America did for young American children? I find it really interesting that they tried to make children fear America, instead of encouraging them to take pride in their own country. Other than that, I think the use of comedic relief in the cartoon helped show the ridiculousness of capitalism and that it could make anyone, even a dog, corrupt.

    ReplyDelete
  4. As with your other text, I think it is interesting how an appeal to pathos is demonstrated through childish images and narratives. By noting this fact, you show an excellent analysis of the manipulative tactics of advertisements. Your summary of the text was concise but informative, and made it easier to apply your arguments to the source you were discussing.

    ReplyDelete

Post a Comment

Popular posts from this blog

Pathos in Captain America Cartoon

The success of the Captain America comic series and the rise in popularity of television during the 1950s, Marvel decided to turn the popular comic into a reoccurring television show. In the first episode of the show, Steve Rogers, a patriot who was too scrawny to enlist, drank a concoction that turned him into a super soldier that fights for the free world. His costume is composed of the colors red, white, and blue , which are also the colors of the American flag. This appeals to patriots because he is wearing the colors of their country. Marvel also tries to appeal to the average citizen when they introduce Captain America’s sidekick, Bucky . Bucky is a soldier who is stationed at the same base as Steve Rogers. One night, he walks in on Rogers changing from his Captain America outfit and so he joined Captain America in fighting crime. This appeals to the common citizen because it could have been anyone stationed at that base that became his sidekick. The music that Marvel chose f...

The Kairos Behind Captain America

To understand the significance of the Captain America text , it is important to be aware of the historical context prior to its creation. USSR leader Joseph Stalin Throughout World War II, the United States and the Soviet Union fought alongside each other against common enemies, but the mutual distrust between them, many historians claim , later developed into the inevitable onset of the cold war. The Soviets immense distaste toward America was a result of the American denial of USSR legitimacy. The fact that America entered the war late, arguably leading to the loss of millions of Russian lives, was also a reason of Soviet dissent toward America. On the other hand, Americans had known for some time about Joseph Stalin’s cutthroat leadership style and punishing governance. After the conclusion of World War II, these ill feelings matured and the relationship seriously deteriorated as the USSR, along with its communist ideology, influenced nearby states. Anxiety rose across Ameri...

The logic behind Captain America

In the Captain America Series, there are some, but few examples of logical appeals. Since people look up to  Captain America since he has "super-human" characteristics, it is hard to have a logical appeal to him. One of the logical appeals is the fact that Captain  America was created during a time commie smasher " era didn't for the Captain didn't last too long, according to some sources). Another example is the science behind Captain America's powers and how he acquired them through experimentation. Operation: Rebirth , was the experiment that Rodger's underwent, which involved administering him "Super-soldier serum" intravenously and orally and putting him in a "vita-ray" chamber which emitted different wavelengths of radiation to his body in order to accelerate the process of the serum in the body, making him the most perfect human body possible, while still being human. The scientific explanation of how he got his powers makes th...