Marketing to the Nuclear Family

In the Captain America Series, there are some, but few examples of logical appeals. Since people look up to  Captain America since he has "super-human" characteristics, it is hard to have a logical appeal to him. One of the logical appeals is the fact that Captain  America was created during a time commie smasher " era didn't for the Captain didn't last too long, according to some sources). Another example is the science behind Captain America's powers and how he acquired them through experimentation. Operation: Rebirth , was the experiment that Rodger's underwent, which involved administering him "Super-soldier serum" intravenously and orally and putting him in a "vita-ray" chamber which emitted different wavelengths of radiation to his body in order to accelerate the process of the serum in the body, making him the most perfect human body possible, while still being human. The scientific explanation of how he got his powers makes th...

I n “The Millionaire” the appeals to logos are definitely not as dominant and blatant as ethos and pathos, as the whole cartoon was based off of a fictional and exaggerated expression of American capitalism. There are however certain instances found in the cartoon still do stand out and add meaning to its understanding and effect. During the beginning of the cartoon, as the lady’s money was being divided out, her lawyer spewed a bunch of big numbers from his mouth. This is the depict to the audience the sheer amount of monetary assets the lady had to be handed down. In addition to that, the narrator of the cartoon to an extent uses deductive reasoning to show the corruption in American capitalism. One premise being made since the beginning of the cartoon revolves around the idea that in a capitalist society one could do anything with money. With that said, the millionaire lady who suddenly passed away entrusted all of her assets to her unnamed bulldog, resulting ...

When Marvel decided to turn Captain America from a comic into a TV show, they did so at the perfect time given the growing tensions between the United States and the Soviet Union. Although the two countries had been allies in the past, once the Truman Doctrine was announced, conflict began. When the Soviet Union began to spread Communism to neighboring countries, the U.S. felt threatened which led to a nuclear arms race between the U.S. and the Soviet Union. Because of this, U.S. nationalism became more prevalent and many people started to show increased signs of patriotism. By making Captain America a superhero for the free world, it gave all the patriots a figure to rally behind. In the show, Captain America’s enemy is a red skinned man named “ The Red Skull ” who is later revealed to be a general of the Nazi Party and a close friend of Adolf Hitler. World War II preceded the show but the country was still in disbelief about the inhumanity of the Nazi Party and so by including...

When Marvel turned Captain America into a TV show, their target audience was mostly young, teenage boys. Since many kids had not grown up and were still small, they made the main character, Steve Rogers , a scrawny patriot who was unable to enlist due to his size. This helped shape their audience because many of the kids probably also wanted to enlist but were too young or too small. By making Steve Rogers related to them, it allowed them to live vicariously through the show which made it more popular. Another way that the writers shaped their audience is by including patriotic colors throughout the show. The colors of Captain America’s uniform are red, white, and blue, just like the colors of the action words such as “BAM” and “KAPOW” are. An other way they designed the show to appeal to a certain audience is by having the show during the middle of the war. Since the show was made when there was high tension between the United States and the Soviet Union , many young men wanted to...

The success of the Captain America comic series and the rise in popularity of television during the 1950s, Marvel decided to turn the popular comic into a reoccurring television show. In the first episode of the show, Steve Rogers, a patriot who was too scrawny to enlist, drank a concoction that turned him into a super soldier that fights for the free world. His costume is composed of the colors red, white, and blue , which are also the colors of the American flag. This appeals to patriots because he is wearing the colors of their country. Marvel also tries to appeal to the average citizen when they introduce Captain America’s sidekick, Bucky . Bucky is a soldier who is stationed at the same base as Steve Rogers. One night, he walks in on Rogers changing from his Captain America outfit and so he joined Captain America in fighting crime. This appeals to the common citizen because it could have been anyone stationed at that base that became his sidekick. The music that Marvel chose f...

T he pathos or emotional appeal to this cartoon vary greatly, as it starts off sad, then goes on to being humorous, and closes off with a fearful note. The narrator effectively appeals to the emotions of younger children despite occasionally giving off negative emotions, for that the whole cartoon revolves around a humorous and unrealistic nature.  The opening scene appeals to sadness as the harmless old lady dies suddenly, but almost immediately relieves of that as the cartoon depicts her bulldog acquiring all of her riches. For the most part of the cartoon, the narrator revolves it around a rather light, humorous, and fictional appeal for the children as it shows the dog living like a king everyday. The exaggerated images and eccentric speech and movements allow the cartoon to be more engaging with a young audience. The scenes starring the king bulldog is not merely an appeal to emotion, but it also gives off a critical vibe as it implies that with American capitalism ,...

Marvel Comics wanted a hero who could stand up for our country and make the people proud to be American in a time of crisis and peril. For them, it was Captain America. They were able to make him fight against enemies based on of real-world problems/enemies, while still incorporating elements of imagination and exaggeration, for example, one of his enemies that he fought during the 1960's was the threat of the " Madbomb " specifically the "big daddy" version which could affect the entire country if it went off, making everyone act insane. The creators also tried to make him more relatable to the common American Citizen, wanting to enlist in the army as soon as he got the chance, but he was not physically fit, was too short, too skinny, and even failed his eye exam. But it didn't bring him down and tried anything in order to join the fight, which is where he got his powers when he was put in life-threatening conditions, in order to push his body to the limit,...

W ith “ The Millionaire” cartoon being anti- capitalist, the ethos appeals resonate loud and clear. The cartoon was almost directly appealing to younger children, as well as adults who had children, with the goal of strengthening their contempt of American capitalism. The gist of the cartoon comprises a bulldog, who inherits millions from his dead owner. With an animal protagonist, the cartoon very easily gains credibility for children. People ask, what can a dog possible do with all this dough? Just with that, the bulldog begins to live an extremely luxurious life, so grandiose that it comes out to the audience as over indulging and excessive.  Other than the bulldog’s daily lifestyle that appeals to a rather negative sense of ethos, it is what comes up a little after that gives the children and parents who were watching an emphasized sense of greed and corruption. At a fancy party where the bulldog, who was now rich and powerful, got drunk and began dancing on all f...

At the time, Captain America was supposed to represent the ideal American patriot, who loved fighting for his country and helping his fellow citizens. He also shows specific attributes such as bravery and loyalty to his country, wearing his countries colours bright and proud for everyone to see and recognise him by, and having a motto of "favouring freedom over blind loyalty." Joe Simon, one interview , "I've always considered myself very patriotic," and mentions that they were looking to create a hero in response to the Nazi's during World War II. Captain America's whole moral structure is based on his extrinsic values for America, fighting for his fellow citizens and doing whats right in order to defend their freedom, and prevent the enemy from taking it. Some of the enemies featured in some comics are actual or based off of, real people that are against the United States, for example, Adolf Hitler, and Electro (who is an attempt created from...

The major argument made in the Captain America text is that Captain America, as a comic book character geared specifically toward American boys, should represent the idealistic patriotism and masculine fearlessness that existed, though sometimes infrequently, throughout the Cold War . Physically speaking, Captain America’s image was that of a man who barbarically attacked America’s arch nemesis the Communists, all while emblematically donning the star-spangled banner and wielding an indestructible shiel d with an unmistakable American star on the front. The argument made here was that American boys, at the ripe, young age somewhere between peak imagination and adolescent stubbornness, could be easily influenced by this symbolic, distinctly American, role model. Chances are, many children did not fully grasp the profound threat, both physically and ideologically , that America faced at the time. Yet, it is also probably safe to say that they frequently hear d their parents anxiousl...

This whole cartoon was designed to make a younger, more susceptible audience of children hate communism, which I believe it does very well. Throughout the cartoon, Americans are portrayed as greedy, immoral, and without honor or self-respect. The most direct comparison indicts not only American economics , but also the political system . The millionaire is portrayed as a bulldog, making the analogy that Americans are greedy, rude, and have ugly personas. This bulldog is loved by everyone, not because he is an upstanding character that people look up to, but because he is rich and powerful. When he is at a dance club, he starts dancing by spinning around in circles and chasing his tail like a dog. Then all the other dancers copy him, giving up their dignity and self-respect in order to suck up to the rich and powerful bulldog.  The millionaire bulldog gains even more power once he runs for congress and wins the election. This implicates that our political leaders , as well...

Even at a time when romance, horror, and crime genres received the most positive public reception, Atlas (Currently known as Marvel) knew full well the power it possessed to influence easily persuadable American teenage boys, especially in a time of immense fear under the American atmosphere. Recognizing this, Atlas capitalized on the opportunity to provide an exciting, imaginative outlet for them to escape from the realities of the Cold War. It was clear that Captain America’s primary audience was the male youth across America. Captain America represented so many idealistic aspects of American masculinity and as a patriotic wind gust throughout the United States, teenage boys came to idolize the Captain. His super suit was easily discernible as the stars and stripes of the American flag, and his powerful appearance fed into the mind of the young Americans that looked at him as a role model, the American role model .         It is important to ...

This Russian cartoon, “The Millionaire” , was clearly marketed with children in mind. Throughout the cartoon, many techniques are used to appeal to children, as opposed to an older audience. The mere fact that this is a cartoon shows its intended audience, and the producers use goofy characters and odd dancing to entertain a younger audience, while subconsciously indoctrinating them with Soviet ideologies simultaneously. In this scene, the recently departed millionaire’s inheritance is being given out, and a lawyer is announcing the assets she is passing on to the eager group of relatives. The lawyer’s face is shaped very strangely. His head is a thin oval, and his ears are very small, while bright red cheeks are featured very prominently. Also, his voice is very garbled and high pitched, and he is not speaking any known language, but rather reading in gibberish. This is clearly meant to be a humorous portrayal, and children would probably find it hysterical. Two more examples of...

To understand the significance of the Captain America text , it is important to be aware of the historical context prior to its creation. USSR leader Joseph Stalin Throughout World War II, the United States and the Soviet Union fought alongside each other against common enemies, but the mutual distrust between them, many historians claim , later developed into the inevitable onset of the cold war. The Soviets immense distaste toward America was a result of the American denial of USSR legitimacy. The fact that America entered the war late, arguably leading to the loss of millions of Russian lives, was also a reason of Soviet dissent toward America. On the other hand, Americans had known for some time about Joseph Stalin’s cutthroat leadership style and punishing governance. After the conclusion of World War II, these ill feelings matured and the relationship seriously deteriorated as the USSR, along with its communist ideology, influenced nearby states. Anxiety rose across Ameri...

        During World War 2 , The US and Soviet Russia temporarily joined forces to defeat a common enemy. However, once their goal was achieved, contrasting ideologies divided these two nations. Russia believed in equality and even distribution of capital, and saw the US as greedy and deceitful. Both the US and Russia had already developed a devastating new weapon, the atomic bomb. As a result, neither side was at an advantage, as both the US and Russia had the power to annihilate one another. This created a stalemate, as both sides constantly threatened to destroy one another , but neither side ever actually following through because that would surely bring their own demise as well. The power of the atomic bomb had already been realized, as the US used it during World War 2 to force the relentless Japanese into surrender, and the effects of this decision are still seen even today. The stalemate and constant threat made tensions between two conflicting nations, a...